Deutsch Intern
Lehrstuhl für BWL und Wirtschaftsinformatik - Prof. Dr. A. Winkelmann

Christoph Tomitza

Sprechstunde: nach Vereinbarung

Forschungsinteressen:

  • Artificial Intelligence in E-Commerce (Returns Prediction and Prevention, Dynamic Pricing, Fraud Detection)
  • Generative Artificial Intelligence (Use, Trust and Impact)
  • Hyperautomation (Process Management and Automation, Data and Process Analytics, Machine Learning)
  • Enterprise Software

Forschungsprojekte:

  • ESF-FrischNET - Frisches Wissen für Unternehmen
  • VHB: Web Programming
  • Prediction of Industrial Processes through Explainable Artificial Intelligence - pipeAI
  • EFRE - Hyperautomation Ökosystem

Publikationen:

  • Tomitza, C., Straub, L., Neis, N., Zeiß, C., Ibrahimli, U., Heß von Wichdorff, K., and Winkelmann, A. (2024). Change the Running System - Die Notwendigkeit der Verankerung der Hyperautomation in Management Control Systemen. Controlling - Zeitschrift für erfolgsorientierte Unternehmenssteuerung.
  • Gwinner, F., Tomitza, C. & Winkelmann, A. (2024). Comparing expert systems and their explainability through similarity. Decision Support Systems, 114248.
  • Zeiß, C., Schaschek, M., Straub, L., Tomitza, C., Winkelmann, A. Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace. Electronic Markets 34,  37 (2024).
  • Straub, L., Schaschek M., Tomitza C., Winkelmann, A. (2024). Fantastic AI Text Generations and Where to Trust Them: It's not Magic, it's Science!. InWirtschaftsinformatik 2024 Proceedings.
  • Tomitza, C., Straub, L., Ibrahimli, U., Rützel, P., Zeiß, C., Kögler, W., and Winkelmann, A. (2024). How to Achieve Hyperautomation? Towards a Maturity Model for SMEs. InWirtschaftsinformatik 2024 Proceedings.
  • Tomitza, C., Ibrahimli, U. & Herm, L.H. (2024). AI-based Methods of Dynamic Pricing in E-Commerce: A Systematization of Literature. In Thirty-Second European Conference on Information Systems. AIS.
  • Tomitza, C., Spieß, S., Ibrahimli, U., Zeiß, C., Straub, L., & Winkelmann, A. (2024). Beyond E-Commerce: A Design Science Study into Crafting a Model for Customer-centric M-Commerce. In19th International Conference on Design Science Research in Information Systems and Technology. Springer, Cham, forthcoming.
  • Zeiß, C., Straub, L., Hahn, V., Lang, K., Schaschek, M., Tomitza, C., & Winkelmann, A. (2024). Designing For Banking Resilience: A DeFi E-Learning Solution. In19th International Conference on Design Science Research in Information Systems and Technology. Springer, Cham, forthcoming.
  • Schaschek, M., Gwinner, F., Neis, N., Tomitza, C., Zeiß, C., Winkelmann, A. Managing next generation BP-x initiatives. Information Systems and e-Business Management, forthcoming.
  • Tomitza, C., Schaschek, M., Straub, L. and Winkelmann, A. (2023). What is the Minimum to Trust AI?—A Requirement Analysis for (Generative) AI-based Texts. InWirtschaftsinformatik 2023 Proceedings. 35.