Digital Business & Data Science B.Sc.

All information at a glance

Our new bachelor's degree programme!

Digital Business & Data Science - the degree programme for the managers of tomorrow!
Our innovative Bachelor's degree programme combines data science and the basic principles of business administration. You will learn exactly the skills you need to drive transformation processes in companies and society.

Enrol now!

Profile of the degree programme

Structure of the bachelor's programme Digital Business & Data Science at the University of Würzburg

Information about the study programme

Blick von der Uni am Sanderring über die Innenstadt Würzburgs auf Festung Marienberg und Neubaukirche.

Before starting your studies...

... you have the opportunity to take part in one of our Bachelor Orientation Tutorials (BOT). There you will receive valuable insights and information about the Bachelor's degree programme at the Faculty of Business, Economics and Informatics before the start of the semester.

The aim is to deal with topics, questions and problems that experience has shown to occur particularly at the beginning of the degree programme and thus optimally prepare students for the start of their studies.

During your degree programme

In the first three semesters, you will learn the essential methodological and application skills in the fields of data science and programming. You will also gain a solid insight into the various fields of economics and can use this as a basis for deciding which specialisations you would like to pursue in the next phase.

From the fourth semester onwards, you can specialise in two of four majors in business and economics. You can also work on real issues from business practice in the Applied Data Science Project.

Eine Gruppe Studierender sitzt gemeinsam im Ringpark.

A semester abroad...

... is guaranteed, but not mandatory! The 5th and 6th semesters are particularly suitable for a stay abroad. You can choose from a large number of different partner universities and have the courses you take abroad credited to your degree programme.

You can find more information about studying abroad on our International page.

Your individual focus area

In the compulsory elective area, you can choose from two of our 4 specialisations

Marketing & Innovation (MAIN)
Finance & Accounting (FACT)
IT & Operations (ITOP)
Economics (ECON)

and thus pursue your personal preferences.

Studierender läuft im Lichthof der Neuen Universität

Your perspectives

How to get your study place

Prerequisites:

Admission requirement is a university entrance qualification (e.g. Abitur, FOS/BOS 13)
Please note: There are special regulations for Germans with foreign educational certificates or prospective students with foreign citizenship and a foreign university entrance qualification. In this case, the application deadline is 15 July!

Enrolment:

The degree programme is admission-free without NC, i.e. from ~ 20 July you can simply enrol online for the start of the winter semester.
If you have any questions about enrolment, the staff at the Student Affairs will be happy to help you.

Study where others go on holiday!

Whether it's sunbathing on the banks of the River Main, enjoying the vineyards or partying in the clubs - there are numerous leisure options here.

Students in Würzburg can enjoy the beauty that this city has to offer to the full. From the World Heritage Site of the Würzburg Residence, to the new university on Sanderring, to the beautiful banks of the Main with a view of the fortress - everything is within easy walking distance!

You can find even more information about studying and living in Würzburg in our Pageflow

FAQ's - Bachelor Digital Business & Data Science (B.Sc.) at the University of Würzburg

The bachelor's program Digital Business and Data Science is characterized by a stronger focus on digital and data-driven business systems. Students learn important aspects of data science & machine learning algorithms, optimization & decision support, data management, programming, and econometrics in the first semesters.

Take the interest test at the University of Würzburg and find out!

The subject is open admission, i.e. anyone can enroll in the program regardless of their Abitur grade. In the first two semesters, students must show whether they are up to the demanding course of study. Those who are sure - "Business, that's my thing." - their performance at school will not stand in their way.

If you want to get involved besides your studies, the student organizations such as the student initiative ADF WiWi e.V., the student council, AISEC or the student stock exchange forum as well as working as a student assistant or tutor offer you the opportunity to actively participate in a lively campus.

The successful completion of the Bachelor's programme in Digital Business & Data Science qualifies you in particular for the following Master's programmes at the University of Würzburg:

For individual questions such as credit transfer, change of subject, double degree program and post-graduate studies, please contact the Student Office first to clarify formalities and then come back to our Student Advisory Service.