Professor
Prof. Dr. Jana-Kristin Prigge
Professor
Chair of Business Administration and Marketing
Sanderring 2
97070
Würzburg
Building:
Neue Universität
Phone:
+49 931 31 81508
Short biography
- Studied business administration at the University of Mannheim
- Doctorate and habilitation in marketing at the University of Mannheim
- Visiting Assistant Professor at Penn State University, USA
- Worked for several years at Deutsche Bank in the Private & Business Clients division (including projects on sales design and digitalization)
- Head of the Digital Marketing & E-Commerce research group at the University of Würzburg
- Publications in top tier journals (e.g. Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management)
Main research areas
- Social media marketing (social media influencers, review management)
- E-commerce (sustainable customer behavior in the digital environment, control of webshop user behavior, nudging)
- Multi-channel management (multi-channel behavior, management of online vs. offline channels)
- Innovation management (role of sales in new product development, new product forcasting)
