Master thesis

Application and procedure

1.General information

2. Admission requirements and topic allocation

• See study regulations; if possible, the master seminar thesis should have been written at our chair or at least two modules from the field of marketing should have been successfully completed.
• You can view and prioritize the topics above (please indicate at least four topics in preferred order → indicate topic number and title).
• We primarily advertise Master's theses in which empirical-quantitative work is carried out. This can be done, for example, by analyzing a provided data set or self-collected data (e.g. by means of an experiment or survey). We will, of course, provide you with support for this. In addition, at the beginning of the Master's thesis, a compulsory short seminar on marketing research is offered (see below), which also includes a brief introduction to data collection and analysis. In addition, we recommend attending the VHB-course "Market Research with SPSS" for more in-depth familiarization with the topic and - depending on the chosen topic and analysis method - independent familiarization with the methodology during the Master's thesis.

3. Application procedure

• Applications for the master thesis are made centrally via the FLIP portal.
• The application deadline can be found on the pages of the Office of the Dean of Studies
• If you have indicated the application to our chair as priority 1, please upload one (!) PDF file with the following documents to the platform: 

1. Current transcript of records
2. List of at least 4 of the topics in prioritized order (number and title) & short letter of motivation for the selected topics
3. Curriculum vitae with the usual information
4. Overview of the registered exams

• IMPORTANT: Please upload only one (!) PDF file. Application documents that are incomplete and/or not submitted on time cannot be considered.

• The order in which applications are received has no relevance to the selection process.

• As part of the master's theses, a mandatory short seminar on marketing research is planned. This will take place in a total of 4 blocks, divided over 2 days. The appointments are listed under the “Scheduling” section.