Sales and Communications Management

Course description:

"Sales & Communications Management" focuses on effective sales and communication strategies to prepare students for demanding market-oriented tasks in management.

 

Tentative course structure:

1. Introduction
2. Design of the sales system
3. Strategic sales management
4. Management of salespeople
5. Basics of communication management
6. Management of of communication measures
7. Classic communication tools
8. Digital communication tools

 

Dates:

1. Lecture

• Start: Thu, October 17th, 2024
• Time: every Thursday, 8:30 a.m. to 10:00 a.m. online via zoom
• Lecturer: Prof. Dr. Jana-Kristin Prigge

2. Tutorial

• Start: Mon, November 18th, 2024
• Time: every Monday, 08:30 a.m. to 10:00 a.m. online via zoom / 12:15 p.m. to 01:45 p.m. online via zoom
• Instructor: Alexander Mauer

 

Language: English

Examination: 60-minute written exam