Market Research

Course description:

In the Master's program, we offer specialized lectures that build on advanced knowledge. "Market Research" deepens the methods of market research in order to gain deeper insights into customer behavior and market structures.

 

Tentative course structure:

1. Introduction to marketing research
2. Data collection methods
3. Designing the data collection instrument
4. Data collection process and coding
5. Data analysis and interpretation

 

Dates:

1. Lecture

• Start: Tue, October 22nd, 2024
• Time: every Tuesday, 8:45 a.m. to 12:00 p.m. in room 162 (Sparkasse)
• Lecturer: Prof. Dr. Jana-Kristin Prigge

2. Tutorial

• Start: Thu, November 21st, 2024
• Time: every Thursday, 10:15 a.m. to 11:45 a.m. in room 317 / 12:15 p.m. to 01:45 p.m. in room 317
• Instructor: Kevin Schwehm

 

Language: English

Examination: 60-minute written exam