Market Research
Course description:
In the Master's program, we offer specialized lectures that build on advanced knowledge. "Market Research" deepens the methods of market research in order to gain deeper insights into customer behavior and market structures.
Tentative course structure:
tba
Dates:
1. Lecture
- Start: Tue, October 22nd, 2024
- Time: every Tuesday, 8:45 a.m. to 12:00 p.m. in room 162 (Sparkasse)
- Lecturer: Prof. Dr. Jana-Kristin Prigge
2. Tutorial
- Start: Thu, November 21st, 2024
- Time: every Thursday, 10:15 a.m. to 11:45 a.m. in room 317 / 12:15 p.m. to 01:45 p.m. in room 317
Language: English
Examination: 60-minute written exam
