Teaching

Our teaching offers a comprehensive education in marketing and sales at Bachelor's and Master's level. It aims to equip students with a profound understanding of marketing principles as well as advanced knowledge in specialized areas to best prepare them for the challenges of the modern business world.
We link our teaching closely with our research content and present exciting findings from marketing research. At the same time, we gear our teaching content to the needs of business practice. In our lectures, for example, we offer various opportunities to develop practical skills (e.g. presentation and teamwork skills) and gain exciting insights through guest lectures by practitioners and the use of current practical examples.
In addition to the traditional lectures, we also offer project seminars on various topics, such as developing a marketing and business plan to implement your own business ideas and start-ups.
You can find an overview of our current lecture program here: